Norwegian OOH & DOOH
Developing a strong brand through consistency
Developing assets for different kinds of campaigns implies a strong knowledge of brand identity features and applying them carefully.
Each asset no matter the touchpoint must look visually coherent with others. That’s the only way to enforce consistency.
OOH
Out Of Home is a direct way to impact potential customers. The creative message must be clear and straightforward, simple if you prefer. Even though at the moment of creating assets, you must prepare technically perfect files to avoid any kind of mistake when the asset is live.
DOOH
Digital Out Of Home is an extremely powerful way to spread messages. To be honest, I love it. Assets are eye-catching and engaging. Movement is another part of a brand, so consistency must be applied there as well.
Client Norwegian Marketing Team
Company Norwegian
Creative Director Claire-Mélody Cascail
Motion Graphics & Graphic Design José Luis Sanz