VI Ruta de las Ermitas

Club Ciclista La Avellana is an amateur cycling club that organises an annual MTB race called Ruta de las Ermitas.

Sometimes is not easy to tempt amateur cyclists to take the bike because the race is not close to the places they live or the weather forecast is unsure to know if they will enjoy or suffer the race.

This communication campaign works on the concept of fighting during a race. Competing with others pushes lots of athletes to keep fighting until the end. All the effort will be worthwhile to cross the finish line. Remembering this to the potential participating cyclists, we encourage them to click as soon as possible on the “Reserve your spot” button.

The campaign was defined to reach potential users physically and through social media, so print and digital assets were part of it.

Client Club Ciclista La Avellana

Art Direction, Illustration, Graphic Design & Motion Graphics José Luis Sanz Díez