Plain Concepts is a technology solutions company that needed a quick introduction for anyone who wanted to know about the company and on the sales side, to persuade possible new customers in a visual way.

The aim of this project was explaining easily and fast who they are and what they do, letting really clear how they help to their customers.

I created this motion graphics video when I was part of the Plain Concepts’ design team and it was a challenge because there wasn’t anything like this before, so I had to research what was wanted to communicate (from the first script), how to develop it visually (making most of the illustrations) and create the content (animating it).